But if the long tail keyword research is not good then you can just dream to take organic traffic to your site.
If you are the complete newbie or already a webmaster then you should take the long tail keyword research as the main goal to get success in your online business.
A solid long tail keyword research is important to drive the organic traffic to your site.
You are pouring your energy in producing great content but if your long tail keyword research is dead then you can’t get the reward for your efforts.
Poor long tail keyword research can hardly give you some traffic or no traffic at all which is not the perfect reward for your hard work.
In fact, bad keyword selection can make your site dependent on social traffic which can be irrelevant and can never be highly targetted like search engines.
For success in online business, you have to know the main long tail keyword research strategies to raise your SEO.
If you will keep publishing the content consistently with best long tail keywords then you will find increase in your organic traffic with more conversion.
Have a look to know that how long tail keywords drive more traffic than popular keywords.
Now you know the importance of long tail keywords to drive more organic traffic to your site.
In this article we’ll cover up two points:
- Exceptional long tail keywords research with proper guidance.
- Use of Synonym to rank for different long tail keywords
Download this guide to find tail keywords in few seconds to
rank in search engines.
So let’s come on the first point…
1.Exceptional long tail keywords research with proper guidance
Now-a-days, people think that long tail keywords in longer important to rank in search engines. They give much importance to link building (Yes! It is) but if your keyword analysis in not well then you can’t get organic traffic.
when you want to do well with your site then every factor in SEO is important in its own place.
You will do well in every factor then no one can stop you from achieving your success in online business.
Long tail keyword research and link building both have much importance to rank in search engines but long tail keyword research have primary importance.
Long tail keyword must have four words or more to rank on the top pages. Have a look for know better for the length of long tail keyword
More your keyword will be lengthy more chances you have to rank on the top page of search engine.
Yeah! it’s true that long tail keyword have low monthly searches but start with 100 or more monthly searches is the good one.
But if you think that short keyword with more monthly can give traffic to your site then it’s not true. Because 60% of all organic traffic goes to first 3 results and 40% goes to below results.
Follow this step by step guide to do long tail keyword research:
Set Up Your Spread Sheet Template
First, you need to set up your spreadsheet template by signing in to your Google sheet or any other spreadsheet you want to choose for you. Choose the blank spreadsheet template
After selecting the black spreadsheet, it will look like this
This spreadsheet is to collect the most important and demanded long tail keywords. Name the headers like I’ve done…
Make sure you have frozen the header. To do this follow the image below
Frozen header will look this
After arranging the spreadsheet, it’s time to collect the important long tail keyword research to add them to our spreadsheet.
Case Study For Collecting the Long Tail Keywords
Before the collection of the significant long tail keywords, we need to know for every possible way where we can collect and know the demand of the people for the specific keyword.
Because if your content is not answerable to the people asking on different sites then you are not gonna rank in search engine.
So, for collecting the meaningful long tail keywords, we collect keyword from some keyword research tools and will go on most popular sites where people ask questions relevant to your topic.
We will collect every possible and essential long tail keyword to make our content more answerable to more people.
So let’s start with Google Keyword Planner
Long Tail Keyword Research With Google Adwords
Step 2: Click on “Keyword ideas” to get relevant keywords to your seed keyword.
Step 3: After clicking on “Keyword ideas” you will some relevant keywords. Select the best keywords that are most demanded by people. After this, we have to expand the selected keyword for long tail variations.
Step 4: Select any one highlighted keyword and place it search box. I’ve selected “backlink building” and put it in the search box to get long tail keywords. Here I’ve got 2 long tail keywords…
So, here we’ve been found the long tail keywords with just simple four step.
Now we have got two best long tail keywords.
Add them to your spreadsheet.
Let’s see how Google Search can give most demanded long tail keywords.
Long Tail Keyword Research With Google Search
Go to Google and add your “seed keyword + relevancy word” in search box and see for long tail variations in Google search.
Always select the long tail keywords that make sense. Don’t select the keywords that become specific.
Like if you choose keyword “link building strategies 2016” then it will be good only in 2016 but in 2017 it will not work well. In the same way, if you will choose “link building strategies moz” then Moz will be presented by Google mostly because of domain specific name.
With the same searching method, take a look at Google related searches because it also gives people demanded keywords that also have long-term variations.
Google related searches also show long term variation of keywords.
Collect the best long tail keywords and add them to your sheet. These keywords are those that are mostly searched by people.
After the experience of long tail variation with Google Search, it’s time to move on next way to find the bunch of long tail keywords with a search button.
Long Tail Keyword Research With UbberSuggest
UbberSuggest is the most extensively used keyword research tool to generate the bunch of keyword with a seed keyword alphabetically. Let’s see how can we do it
Step 1: Go to UbberSuggest and add your “seed keyword” in the search box and click on “Suggest”.
After the clicking on suggest, you will get the bunch of keywords. Select exceptional long tail keywords and add them to your sheet. Have a look for the keywords that fit best as long tail keywords and you can place easily in your content.
I’ve selected the 2 keywords that can be placed easily in content. In the same way, you have to select every positive long tail keyword. Add them to your spreadsheet. You don’t need to add the keywords that have no monthly searches.
Now move on the site that can also bunch of long tail keywords with more variation and searches.
Long Tail Keyword Research With 7search
Step 1: Go to 7search and click on “Advertiser”
Step 2: Add your “seed keyword” and click on “See keyword results”.
Step 3: You have most effective long keywords, select the perfect long tail keywords.
Now you have creative long tail keywords with more monthly searches. Select the worthy long tail keywords and add them to your spreadsheet.
Note: Write the portion of content in your articles according to the long tail keywords you selected then your article will get traffic for more than single focused keyword.
Calcuatemarketing explains the 5 Benefits of long tail keywords to rank the top of the search engine.
Generate content on the base of long tail keywords, if people will love your content then Google will like to show your article for the similar head keyword with more monthly searches.
Let’s move on the most question asking site Quora to know what they want to know about “link building”
Long Tail Keyword Research With Quora
Step 1: Go to Quora and add your “seed keyword” in the search box.
Step 2: Look for the demands of the people and pay attention to find the keywords that you must need to add in your content.
In the above search, I came to know that people are asking to know the “initial link building guide for the new website”, “what is link building strategies” and “what is link building”. We also 3 important keywords “initial link building”, “link building strategies” and “what is link building” that I’ve to add the piece of content in my article to answer their questions with my content.
Add those 3 keywords to your spreadsheet.
Let’s have some case study to Yahoo Answer to know what the people are asking and to for keywords to add them to the spreadsheet.
Long Tail Keyword Research With Yahoo Answers
Step 1: Go to the Yahoo Answer and add your “seed keyword” in the search box.
Step 2: Look for the questions of the people and find the keywords in them.
Here we have got the idea about writing the content as well got 3 leading long tail keywords “what is the meaning of link building”, “powerful way of link building” and “Difference between link building and link exchange”. Add them to your spreadsheet.
Forums are sites where people discuss the specific topic and share their links. Let’s see what can we get from forums.
Long Tail Keyword Research With BoardReader
Step 1: Go to BoardReader and add you “seed keyword” in the search box.
Step 2: Look for the essential long tail keywords and pay attention with the people are asking about link building.
Case SEO strategy to link building and white hat link building are the keywords that must be added to the spreadsheet.
After adding the long tail keyword research with different platforms, it’s time to snoop on your competitor.
Long Tail Keyword Research with Keyword Shitter
Some people feel trouble in finding the best long tail keywords with Keyword Shitter but here I’m sharing the trick that helps you to find best long tail keywords in few minutes.
Step 1: Go to Keyword Shitter and your “seed keyword” in the search box and click on “Start Job”.
You have got the bunch of long tail keywords but it is difficult to select the best one. So, here I have the way that you can analyze the long tail keywords anywhere.
Step 2: Add extension”Keyword Everywhere” to you web browser. It will help you to analyse the keywords anywhere on your browser.
After the addition of extension on your web browser, it will show all the keywords with essential data that important to find the best keyword. Have a look
The keywords that keywordshitter generates, show below with complete monthly searches and with suggested bid. It is important.
It will work everywhere on your browser and help you to keep to find long tail keyword anywhere.
After the use of tools to find long tail keywords, it’s time to spoon on the competitor’s keywords that drive organic traffic.
Snoop On Your Competitor to Find Long Tail Keywords
Step 1: First add your “seed keyword” in Google Search and look for the top 10 results.
Step 2: Take the link of your competitor (one in top 10) and add the link to the Site Explorer (I’m using Ahrefs). And look for the long tail keywords that drive traffic to its site.
In this way, you can get most important long tail keywords of your competitors. I can’t show all the long tail keywords because it’s a long list. Select at least 20 best long tail keywords and add them to your spreadsheet.
Now we’ve done the most important case study for long tail keyword research and we have most important long tail keywords in the spreadsheet which are audience demanded.and you can produce the quality article based on the keywords.
Use of synonyms to rank for different long tail keywords
One of the important thing you should know is the use of synonyms. Google give much importance to the contents use synonyms in it. Because people use different words to find the same content. Have a look at one example…
I used the word “keyword research tactics” but Google shows me the results that have synonyms. Because Google knows what you want.
Use of synonyms in your content can make your article more targetted with different long-tail keyword variations.
To rank on the top pages of the search engine, you have to use the best long tail keywords and make your content more appealing to search engine by adding all the important guide.
I also use long tail keywords in my content to target the right audience that needs my content.
Case study for long tail keywords never means to only rank in search engines but it also tells what your targetted audience want and you can answer them with your quality content.
If your content will be answerable then you can get more social shares.
Good Luck! for your research to long tail keywords.