After visiting a lot of websites, you have understood the importance of email marketing. Building an email list for your site can help you to contact directly to your audience who have subscribed just to gain something from you. Those subscribers are actually those will convert into your ice cold customers. To get more email subscribers, you need to use such strategies that convert your visitors into email subscribers.
Email marketing is the first hand choice of almost all the companies to drive targeted sales to earn revenue.
According to Regalix, 95% of the companies using marketing automation are taking the advantage of email marketing.
In fact, on Black Friday, only email marketing drives most of the sales than every other way. It was estimated that in 2015, almost $300 were spent by one person in the United States on Black Friday which was total $102 Million in the weekend.
Only the emails give can you best result in online marketing because 4.16% of sales just come only due to emails which are more than social and search traffic.
You might be thinking that building an email list could be the difficult task to achieve but here I’m going to overcome your worries to get more emails subscribers for your site to grow your business consistently.
I’m going to explain that how can you get more email subscribers through paid traffic but if you are on a budget then implementing the special tactics on your site can help to convert your visitors into email subscribers.
By the end of the article, you will be able to know everything strategy that you can use to get your first 100 email subscribers very easily and will be able to get more results than above in sales.
Let’s get started…
Targeted Audience In Your Email List
Before building an email list, you must need to know that whom you want to get into your email list because having everyone in your email list will not going to do any favor for your business.
So, before building the email list, need to know the kind of audience that you want to your email list.
Building an email list never means to get only sales, in fact, first, but first, you need to build the trust relationship with your audience with quality content mostly. Because just promoting the offer will not going to convert your subscribers into customers.
So, before the email list, you must need to know:
- Where your targeted audience lives?
- Are they Male or Female?
- What are their problems?
- What are their dreams?
- What do they want to know?
- How can you help them to win their heart?
- Lastly, what you can offer them to convert them into customers?
Knowing about your targeted audience will not only help you to get right audience to your email list but it will also help you to analyze the email marketing perfectly.
According to The Harris Poll, 81% of US online shoppers more like to make additional purchase either online or in a store as a result of email based on previous shopping behaviour and preferences.
MarketingSharpa explains that 72% of the people prefer email as their primary vehicle for companies.
So, when you know the answer of above given questions then you are ready to build to email list to deliever what they want to know.
Let’s get started with the paid traffic….
Use Landing Page to Convert Your Visitors Into The Customers
To get more email subscribers list, driving the paid traffic to the landing page can be most effective way to convert the targeted visitors into right email subscribers’ audience.
If you are new to paid advertisement then it could be a bit difficult for you at the beginning but this guide will help to do everything very easily.
Facebook is the best platform for paid advertisement to convert the most targeted visitors into email subscribers. You can start your plan with $5 a day.
When you start you paid advertisement campaign then start with spending a small amount of money to test whether the way of advertisement you are using is working or not. When your efforts are doing good then you can spend more money.
If you want to run long time advertisement campaign to get more email subscribers then you should figure out in which campaign you are getting more conversions then spend money how much you want.
But how can you get the more conversions? Just follow these step by step tactics:
- Find the best offer with bullet points that you can give to your visitors (Paid or Free).
- Optimization of the landing page with bullet points
Let’s get started…
Find the best offer that you can give to your visitors (Paid or Free)
Before offering something to your audience, you must need to know what kind of product you can offer so they will love to buy or will want to get it for free.
For this, head over to Amazon Kindle Store, and put the main keyword of your niche to get the best ideas.
Following are results, I got for Gardening.
In the above results, get some good ideas like “beginners guide to organic vegetable gardening”. You can also create some relevant terms such as “Only guide you need to grow your own vegetables apartment” and “How to grow food in any city apartment”.
Here your search to get the ideas didn’t complete yet! Because different other sites can also add more value to get the best idea.
Let’s see what other ideas we can get from Udemy. Just head over to Udemy and put the broad keyword of your niche.
Here are the results I got from Udemy for Gardening.
You can see get the more ideas from Udemy.
Look for the lectures of the course, it will help you to understand actually what people want to know about gardening. That helps you to optimize the landing page with bullet points in more efficient way. Have a look for the curriculum of one course…
For more better ideas, we will move on the Google and type the pharase relevant to gardening niche to collect some bullet points that other people are using to sell thier products.
When I was checking those sites, I happened to see some products that were on the sites with the brief description that help to get best ideas from the products.
In the same way, I move on Quora to know that what people actually want to know about gardening.
When I searched for gardening on Quora to look for the questions that people want to know about gardening then one of the question “what should everybody knows about gardening” attracted and I checked out answers to know better about it. Have a look!
This answer helped to a lot to get the best ideas of bullet points that I could be able to add to my landing page to make it much more answerable and attracted for the people who want to know about gardening – targeted audince exactly.
Optimization of the landing page with bullet points
For the better optimization of the landing page, I checked out different templates for gardening and chose the one for me. Here it is…
I adjusted the landing page, added the bullet points and finally adjusted the form to required feilds only.
Make sure your landing page should look professional because no one will like to give their email if you landing page presening the bad look to visitors. But if you will give some time to make your page more professional then you will find the noticeable increase in conversions.
Addition of bullet points helps the visitors to know better about the product. Then they will like to take your course whether it is free or have low cost from $5-$10.
If you want to make your page look professional then you will find this capture more helping.
When your landing page will be ready then it’s time to take it to the right audience to get more email subscribers. It’s important that your emails subscribers list must have buyers in it so that you can easily sell your products easily.
Yeah! It’s true that everyone in your list will not be the buyer but you have to keep them active by offering something consistently to build trust with them and then ask them to buy your product.
So, let’s see how can we drive traffic to the landing page with Facebook.
First go to Facebook Ads Manager then choose “send people to your website”
Give the name to your advert campaign and set the most targeted audience.
Enter the broad keyword in the “Detail targeting” then you will be provided with some relevant terms. Choose the one that fit best for your niche. Here I searched for “Gardening” and here I provided with some relevant terms.
You have to choose 3-5 relevant interest and aim for the broad audience in your niche like more than 1,00,000. I could be able to find the broad audience as I showed the number of people that are interested in vegetable gardening.
With “Audience Definition” you can estimate that whether the audience is broad or strict, kind of niche relevant terms in which the people are interested and finally the potential reach of the people that shows that how many will be able to see your Ad.
Then “set you budget to 5$” and reach out to the people you want to get targeted.
If you will see that conversions are good then spend the more money to your compaign. But if your Ad campaign is not doing well then make some changes and sponsor again.
Implement Special Tactics On Your Website To Get More Email Subscribers For Free
If you are on budget and want to convert the visitors of your website into the email subscribers then you have to following strategies on your website. It will help your to get more email subscribers for free.
Let’s get started…
Collect Emails From The Visitors When They Read Your Content
One of the best way to to get more email subsribers is by getting the people read your content. Let’s you have the content “how to get more instagram followers” then you can use cheat sheet that visitors could use to learn the process more deeply. They will download your cheat sheet and you will their email in return.
You might see this in most of my articles…
When you will click to “Download this guide” then you will see that it will ask for your email to download the cheat sheet.
You will get the download guide and I’ll get the email from you. In this way, you can easily get more email subscribers.
Get More Email Subsribers Optin Form On Different Placed On Your Site
If you can’t add the cheat sheet then you can also add the sidebar widget to the sidebar of your website. When a visitor read your content and find it useful and helping then it likes to get the more updates in future, for this a sidebar gives the best results to get more email subscribers.
Here I’m using the one for my site to get more email subscribers consistently.
In the same way, you can use Optin form at the end of the post to get more email subscribers directly. Have a look! For the one, I’m using for my site…
I added a bullet point to get collect email from the readers “Do You Need Our Guide To Earn $100K In A Month?” It also helped me to get more email subscribers with very easily. You can use any email service provider such as ConvertKit, GetResponse, MailChimp etc.
To learn better, check out these ConvertKit review and GetResponse review. If you’ll not be able to decide which one better for you email marketing needs, check out this ConvertKit vs GetResponse detail guide and comparison.
You can also use the popup to get more email subscribers. Most of the time when a user tries to leave your site then popup appear something like that to collect the email from you.
Here is one using Wishpond Blog…
Buffer used the Hellobar to build email list…
Only use those tactics to collect emails that does not affect the speed of your website otherwise it can result in bad user experience. However, if they are affecting the speed of your site then you can use it to get more email subscribers.
Building an email list for your business can give you best results in selling your product. But make sure you have the buyers in your email list rather than having everyone in your email list.
Use paid way to build the email list for your business, it will help you to get more email subscribers very easily.
If you are on a budget then implement the all the tactics on your site to collect the emails from your visitors.
Good Luck! For your turn to get more email subscribers. If you have any problem then feel free to ask me.