Social media marketing has become the trend for most of the people to shine their business but it is being seen that most of the companies and internet marketers getting failed in social media marketing. So, what you need to do to get the full hand benefits from social media marketing. Just you need to read this case study of social media marketing for dummies and start the work right now.
Numerous companies wanted to have the full grip on social media sites to keep growing their business. But why they are using social sites to grow their business. Because
1# Social sites generate quality visitors to their sites that generate sales
2# Social power has become one of the most important factors to rank in search engines.
This is the greatness of Brian Dean on compiling most of the Google ranking factors with the detailed guide. Have a look!
So, it’s mean to impress Google, we need to get social power from the social sites and to grow the business.
Social sites have become the choice of most of the people to do well with their business. The main reason behind this is that social sites have most traffic than other sites.
Jason DeMers from Forbes says that only social sites generate 31% of all referral traffic which is very important for a site to turn quality visitors into ice cold buyers.
You need to invest time to build the trustful relationship with your audience on social sites by posting your high quality content. It’s important because
Only sites have 2.34 billion active users online.
In higher countries, most of the people have social profiles (that are actually your customers).
So, where to start.
Let’s see the list of top social bookmarking sites:
- Google Plus
- Flickr and many other social sites.
It never means that you have to spend time on all the sites to grow your audience.
When you become niche specific then you social sites also become specific.
Like most health sites get the traffic from Pinterest but most of the internet marketing sites get traffic from LinkedIn.
You need to choose which one most profitable to you niche.
If you are struggling to find the best social media platform according to then Neil Patel helps you to find the most profitable social site for you niche.
So, are you ready to for detailed study of social media marketing for dummies / beginners?
Find Your Competitors and Look Out For Their Social Map
To Analyze the competitor, you can use the Ahrefs Tool.
First, go to Ahrefs’ Site Explorer, and put your domain there.
At the sidebar, you will see the top 10 competitors of your site.
I’ll go out to the sites and will look out for their social map. Here’s is the social map of one of my competitor.
According to above analysis, my targeted audience is from the United States and best profitable social platform for my site is Google Plus.
It’s mean, to do the best with my social media marketing I’ve to make the strong grip on Google Plus to get the most from my targeted audience by generating quality sales.
Here I don’t want to share only the marketing with Google plus as it’s my profitable social platform instead I’ll share the every top social site because it’s the guide to social media marketing for dummies to generate sales with your customers.
Let’s come on Facebook because it’s the choice of every one of everyone whether you are Internet marketer or not.
Social Media Marketing For Dummies By Facebook
If Facebook is your most profitable social platform then first you need to create a new page, if you already have it then you have to work on these tactics
- Build Relationship With targeted Audience
- Engage With targeted Audience With Quality Content And Get The Quality Sales
Build Relationship With targeted Audience
As the Founder of Facebook, Mark Zuckerberg said
Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.
You have to do the same, you need to connect with your targeted by working on these special strategies:
Create a Facebook Page And Keep Engaging With The Audience
To Create a Facebook, just follow these simple steps:
Log in to your Facebook and go to the setting to create a Facebook Page for your business.
Now you have 6 sections to create your page, like if you are a celebrity, brand or company or some type of local business.
Let’s say we are creating Facebook for some small business account.
Now, you have to add your information correctly and it’s good to select the best username for your page so that people could easily find your page.
Now you have to set up the logo of your page. If you haven’t created the logo of your Facebook Page then just move on Fiverr and place an order for the logo of your business.
You can add your Facebook Page to Favorites. It’s a good idea to add it to Favorites because it can easily navigate on the left of your Facebook account.
This step is important, you have to fill out the location, interest, and age based on your competitor’s analytics or you can also use your Google Analytics account to find your targeted audience. Selected the gender according to the targeted audience. Because if you will create a page that offers Pent Shirts for men then your targeted audience will be Men, not the female and vice versa.
When you will be done all the step successfully then you Facebook will look like this.
But still, your page is not ready. Because you don’t have likes on it to deliver your content in front of your targeted audience.
It is the time to get your right audience on your page. Set up an Ad Campaign and get the targeted Likes on your Page.
If you never set an Ad Campaign then don’t worry and just watch this guide set up an Ad Campaign of Facebook Page to get Likes.
It will begin to generate targeted audience on your site and now you have shared your content or offers on your page.
But, if you don’t have the budget to set up an Ad Campaign, then what can you do?
You can place a widget on the sidebar of your website or blog. You can also place a pop up to get quality likes from your targeted audience.
It’s a slow process and depends on your traffic of your website to get likes.
I don’t want to say that you Facebook Page must have 1M likes to begin the social media marketing. In fact, 1K likes on your Facebook Page could be enough to start engaging with your site.
Engage With targeted Audience With Quality Content And Get Sales
After you will get the likes, share the offer you want to promote in front of your targeted audience.
One most important thing that doesn’t just bombard offers to promote them instead keeps engaging with them with your quality posts and get leads.
Have a look! Neil Patel is always engaged with his targeted audience with their quality content. It helps to keep building deep relations with your audience and quality sales.
This is the basic strategy of social media marketing for dummies that generate sales.
Keep posting the valuable content on your Facebook Page to keep your audience attached to you.
For consistent attachment with your Facebook audience, you can use these free tools given in this guide of wordstream. These free tools are especially used in social media marketing for dummies.
Social Media Marketing For Dummies By Twitter
For social media marketing for dummies by Twitter, you have to set up your twitter profile which is the basic foundation of your Twitter.
You can share your brand with the Twitter community and can get targeted sales just by following this guide:
First, we need to set up a twitter, (if you haven’t created). Go to Twitter and head over to sign up.
Select the username of your name, if the exact match username is not available then select a relevant username so that your audience could easily find you.
After completing the further steps according to your interested and information, your account will look like this.
Must add the header to your twitter profile, to tell the others about your goal.
You can also check the headers of other people in your niche and make the one of your own by using Canva.
After setting up the profile, it’s time to complete the profile with correct personal information as I did with my official account.
After setting up the profile, people can easily reach you by reading the Bio, Country/City, and Web address.
Now, it’s time to follow the people in your niche,
For this go to your competitor’s profile and start following the people who are following your competitor.
One very good thing about using twitter is that if you will follow someone then most of the time they following you back.
With the help of follow back, most of the people on twitter have been succeeded in gaining a high number of followers. Have a look!
Be specific in following the people, because if you will follow the people who are not in your niche then you are not going to make anything with twitter.
Twitter is strict for its policies as if you will follow thousands of people with your brand new account then twitter will be able to suspend your account.
So, the best option is that follow 100 people daily in your niche and they will follow you back.
Keep doing this, it will build up a large audience on your twitter profile within a couple of months.
Begin To Engage With Your Audience
You can tell the people about your work by setting up the tweet and you can also mention your website URL to get traffic to your site.
Now this tweet will show up the timeline of my followers and those who are interested in work with me will come and check my site.
One most important thing that most of the internet marketer miss is the chance to send messages to the people who follow you.
You can use this tool to have to perfect grip on your twitter account. With the help of this tool, you can do the automation of message to everyone who follows you. Like I’m using…
It figures out the thought in your followers’ mind that the person they are following is an active person.
If they will be interested then they will check out your site or brand that you want to show them.
In the same way, always respond the people who mention you in their tweets. It builds a trust relationship with your targeted audience.
You can use the tool (Agorapulse) that I personally use to keep myself attached with my audience.
Use Hashtags In Your Tweets
One of the fastest to get twitter followers and to share your brand is with the help of using popular hashtags relevant to your business.
like I tweet quotes by using popular hashtags to get more followers and traffic to my site.
People relevant to this hashtag will like and retweet your tweets. This is the basic strategy of social media marketing for dummies.
Note: Don’t share every tweet with the link because it can ban your account. Be consistent and share the links with some your tweets.
Keep sharing the content that your audience love and consistently share your brand with them.
It will help you to get more sales from the audience you have on twitter. This is exceptional social media marketing for dummies.
Social Media Marketing For Dummies By YouTube
Social media marketing for dummies with YouTube is much different from other social sites.
In this type of social media marketing, you have to create your YouTube Channel and share the videos that consistently helps people and share your brand.
If you haven’t created the YouTube then check out my recent article to create the YouTube to start uploading the videos.
After you will create the channel then you have to keep sharing the valuable videos that solve the problems and share the link of your brand in the description of your YouTube Video.
If you will keep sharing the video with proper SEO then your audience will begin to increase consistently and it will help you to generate more sales.
Best Example is the Leadpages as they are consistently helping people in making their website more attractive and also help in lead generation with amazing lead pages.
With their videos, they are generating quality sales. Have a look!
And when you will visit their site then you will see something like this. With the interest of the video, the visitors will be to purchase the product.
In the same way, you have to create the videos that solve the problems of your visitors and get them to their site with the link in the description.
It will help you to generate more sales. It is most interest social media marketing for dummies.
In the recent year, a Swedish YouTuber Felix Kjellberg made $7.4 Million by playing games on YouTube Videos.
Let’s see how he could be able to achieve these figures in his earning.
- First, he has millions of subscribers on his YouTube Channel that drives a ton of traffic.
- He is providing the products in the description of the video that generates sales.
In the same way, you have to provide the videos to the audience that relevant to you niche and provide the link to the product and generate quality sales. It is the most profitable platform for social media marketing for dummies.
Social Media Marketing For Dummies By Google Plus
Social media marketing for dummies done very well with Google Plus.
I also get a lot of traffic from Google plus. When I started my site, I never looked for organic traffic in first 3 months because I know that in the beginning, only social traffic could work well with me.
Let’s see how can you do social media marketing with Google Plus…
Most of the people on the internet have their Google account but if you don’t have then create one with and head over to Google Plus.
First, make sure you have completely set up your profile with all the links to your social profile and web address as I did for my Google Plus Profile.
Your profile always shows the goal and background of your work. When you have the fully filled profile then it can attract more visitors to your site. Add all of your information and links to your social profile.
To do this, log in to your Google account and go here directly.
When you will do all that, your profile will look like this:
After setting up the profile, it’s time to build the audience for.
Build Google Plus targeted Audience
Whenever you post the new content on your site then must share it on your Google Plus. Because Google gives much importance to social share of Google Plus.
Google can see the share as a dofollow and can add it search Engines. Like if one of your followers will share your link then the link began to look in the search engines in its social profile which can drive organic traffic to your site. Have a look!
Like I shared one of the posts with my personal Google Plus profile and Google showed up in search results.
In the same way, when someone shares your content, it began to show up in Google search results.
The success of your business is always done with your audience.
For this, you have to provide your community helpful articles so they love to follow you.
For this, you have to join the communities relevant to your niche and articles title.
After joining the relevant communities, you have to share of your post there.
As the community is the of the members that want to know about SEO, so I shared my relevant post there.
It will not only drive traffic to my site but also the give me quality followers on Google Plus.
Note: Share your link to 3 to 5 communities and don’t over share your post because it can violate the Google Plus policies.
When you will get your first 100 followers then you have to attach them to yourself to let them know about your product and efforts.
Every time, when you get a new idea then must share with them.
So, how can do that?
For this, you have to create the event.
Enter the information of your event, in the advance choose it for hangouts only and share it with the people in your circle.
This event will be share to the people in your circle. Those who will be interested join you in your event on Google hangouts.
Then you can share your ideas and product information with them.
In this way, you will find the noticeable change in your business and audience.
It has been seen that giving the +1 to the posts of the people in your community helps to build a good relationship with them.
In the same way, if you will respond them with the comment on their posts it will encourage them to add you to their circle.
Social media marketing for dummies does well when they do well with Google Plus.
Most of the people choose only the best platform to do well with social marketing.
But I think you are missing the Google Plus quality traffic to your site if you are not giving time to Google plus.
ShoutMeLoud gain most of its reputation from Google Plus than Facebook
It’s my favorite social media platform to share my posts and reviews.
Social Media Marketing For Dummies By Pinterest
Doesn’t it seem nice to Pin something and to share it on the board? But if the pinning the quality posts drive traffic to your site then it becomes more profitable to your business as Pinterest has quality traffic that you can land on your site and generate sales.
Let’s see how can we do this?
Log in to your Pinterest account, If you haven’t created one then follow this guide:
Go to Pinterest and on the first, you will see the sign up form where you have to put your email and password that you want to use for your Pinterest account.
Enter the name and age and click on continue.
When you will complete the sign up then you have to choose the 5 topics. Here you have to choose the only those topics that are relevant to your niche.
After this, you have to set up your profile to present yourself right in front of your targetted audience. For this go in the top right corner, go to your profile.
Now you have to put all the information in it, add your web address and confirm it.
When you will set up the profile completely then you need to create your first Board. For this go to your profile and click on Create Board.
Now you have to give the title and description to your board and create the board. Make sure you have you have added the keywords for which you want to get your board targeted in search results on Pinterest.
After you will set up your first Board, now it’s time to add the pins to your board.
Add at least 20 relevant pins to your Board then you follow the people with the same search result.
Most of the internet marketers do the mistake of following the people first and then create the Board and they don’t get many followers.
On the other hand, if you will create the board first and then follow the people. Then there will more chances that more people will follow you after seeing your board. They will think you to be an active person and will like to follow you back.
Add the Boards and keep pinning the quality pins daily in it.
One most important thing that must create the separate board of your paid product and your website posts.
Because when your followers will come on your boards, they will also like to come on your products and posts boards.
In this way, you will get quality traffic to your site and will generate sales with your boards.
Note: Don’t follow too many people at a time instead follow the people on a daily basis like 25 to 40 people. It will keep you in good understanding with Pinterest policies.
This is qualitative social media marketing for dummies that generate quality sales of your product.
Always reply to the messages of the people, you get on Pinterest.
Social Media Marketing For Dummies With LinkedIn
Most of the people say that they struggle so much to get traffic to their site but when you will look at the top websites then you will notice they have most of their social traffic from LinkedIn.
Do they have something special that generate traffic to their site? No, It’s not.
You can also the use LinkedIn to drive quality traffic and sales.
So, Let’s see how can we do the same as other internet marketers are doing to get the traffic from LinkedIn.
Firs you need to create a LinkedIn profile. For this, go to LinkedIn and fill the form of your sign up.
Now you have to choose where you live or where you business is situated and further detail according to your interest and niche.
Now you have to set up the professional looking LikedIn. For doing so, LikedIn helps you better than me :D. Keep adding everything you can add to your profile.
If you are struggling to set up the professional looking LinkedIn profile then check out the top 10 tips by Hongkiat to give your LikedIn profile a professional look.
Actually, the reason behind creating the professional LinkedIn profile is that people on LinkedIn give much importance to the profiles that have great background (means your profile).
Now, you are in form to connect with other people in your niche to make quality connections with them.
You have to join the groups in your niche to connect with your targeted audience.
For this, you have to choose the group section and search for the relevant keyword phrase to your niche.
Now, you have to join the groups the come in the search result.
When you will join the groups. Most of them will approve you because you have a professional looking profile.
Keep sharing the quality content with the people in the groups. With your quality, people in the group will like to follow you.
Don’t forget to add the link of your site to your profile because when they will visit your profile, they will like to visit your website.
In this way, your website will get quality and most targeted audience to your site that converts very well.
When you post the new content then must share it on LinkedIn.
Mention the people that follow your profile. It will build the good relationship with targeted audience.
Don’t worry if you don’t have enough posts to share on the daily basis.
You can share the posts of other people to keep building the good relationship with your audience. This is the basic key of social media marketing for dummies.
If LinkedIn is your main social platform then began to engage with the audience of LinkedIn because it can give your website quality traffic and can generate sales.
Also Check Out This 😉
Most Popular Book Of Social Media Marketing For Dummies By Shiv Singh And Stephanie Diamond
Social media marketing for dummies is not as difficult as you think. If you will keep yourself engages with your targeted audience, you will see the better results in your business.
In social media marketing for dummies, you have to keep sharing the valuable content with your targeted audience to keep building the good relationship with your audience. It will keep your content marketing and social media marketing hand to hand.
Find you most profitable niche and began to engage with your audience TODAY!
Good Luck! For your social media marketing.
If you have any question in your mind then feel free to ask me. I love to reply the people as early as possible.