Writing the high quality content isn’t any rocket science that you need to know. To write quality content, you need to some important tactics to make your content more appealing to the search engine.
You can use the quality content as the weapon against the top 10 results in the Google but if still are struggling to come in top 10 results then other main ranking factor, the domain authority matters.
If you know that how to write the quality content with relevant contextual linking then your content really defeat your competitor’s page.
And when you write quality content then you will notice an increase in the organic traffic and best search ranking. Finally, the more customer and more sales.
In fact, most of the content writers struggle to write the content without losing the quality and interest of the readers.
So, in this article, I’m going to cover up 6 content writing secrets that professionals writers use to make their content more answerable, search engine appealing and audience loving .
Let’s get started…
1. Produce Original and Highly Researched Content
Google only give importance to the sites having original and highly researched content that results in long term support by Google.
On the other hand, Google punishes those sites having duplicate content. If your visitors will try to steal your content, Google will punish them.
No, matter how much popular is your site, if your website has duplicate content, Google will punish your site.
Remember, stolen content never ranks in the search engine and you will get pay for that you worked hard.
Whenever you search in Google, have you ever seen that Google provided you the results that have the same content? Of course, NO!
So, what you need to do?
Always stay in search mood every time. Like any idea pops up in your mind, note down and add it your content.
To write quality content, always make up your mind, collect information from top sites and web directories including:
- Google Books
- Google Scholar
- Look for information that top 3 results provide in Google search.
- Look for their history and modifications that came in them time by time.
Always collect the pieces of information with:
- Url of the information where you collected them (work as proof)
- Url of the sites that explain the points relevant to your content (provide additional information)
People love to read the content with proves that build the trust relationship between you and your audience.
2. Provide Reference Material/ Inbound Links To Make Your Content More Valuable
Google Provides more value to the content that adds reference information in the content.
Add reference article that helps more to your visitors and increase the time span on your article which results in good rank in search engine.
If you are a Shouter of ShoutMeLoud, then you might notice that they add reference articles in most of their posts to provide more additional information. Have a look!
Every click on reference/inbound link matters because Google algorithm takes those clicks as the positive sign and results in increasing the rank.
Best practice is to add the inbound at the points where your visitors love to click on the links. Make sure, you provide the proper anchor text to the link because the wrong use of anchor text results in Google’s Penalty.
3. Write Attractive And Clickable Headlines To Write Quality Content
Giving more time in producing the quality content is a good practice but if your content doesn’t have the clickable and attractive headline then you are doing wrong with your own efforts. Because headings play the important role to getting your content read out completely.
Do you know that writing the highly optimized and attractive headlines can force the Google to defeat your competitor?
When I was writing for my health blog, I wrote one of the articles that got 107th position when it was published. On the next day, it was at the 18th position and on the 3rd day, the article got 9th position.
When it comes to the top 10 list then my article got the first position just because it has highly optimized and the appealing headline that attracts the visitor to clicking on it. Have a look! For the headlines of top 5 results…
So, must give some time in producing the great headlines because
- 80% of the people just read the headline to make the decision of reading the inside.
- Only 20% of the people read the rest of the headline and description to read the inside.
Tips for writing the eye catchy headlines,
- Use numbers that are obscure and alarms users to click on
- Use interesting adjectives (Effortless, Free, Incredible, Essential)
- Use unique rationales (Reasons, Ideas, Facts, Tips, Secrets)
- Use “How” and “Why” to make audience promise.
Here are the examples of great headlines using the above tips:
- 13 Unbelievable Facts Of Writing The High Quality Content
- How Right Nutrition Can Strengthen Your Kids’ Bones
So, when you write quality content then must give time to produce the actionable headline.
4. Add Images Relevant To Your Content To Get Reader’s Attention
Do you know how much the images play role in writing high quality content?
According to Kissmetrics’ Blog,
content with relevant images get 94% more view than the content without relevant images.
Using the better quality and relevant can easily illustrate the theme of the content and most importantly gets the attention of the reader.
Writing the lengthy articles but with no images really makes everyone irritated to read lengthy paragraphs. But if you will add the relevant images, you will own find a noticeable change in the behavior of your readers.
So, always to write quality content, don’t forget to add relevant images to write quality content.
5. Make Your Content More Answerable
Google loves to roll the content for more keywords when your content becomes more answerable. This increase organic traffic to your site which means more customers and more sales.
But, how can you make your content more answerable to search engine?
To make your content more answerable, you need to know that what people want to know relevant to your content. For this, go to Q/A sites mainly Quora and Yahoo Answer and note down the questions that people asking relevant to your content.
Go to the Quora, and search for the keyword, you want to get targeted.
You will be provided with questions that people asking relevant to your content. You have answer those questions in your content then answer them on Quora with the link back to your content.
In the same look for the relevant questions to your keyword on Yahoo.
Just head over to Yahoo Answers and type the relevant question and look for the queries come in the search.
Search in the Google for your keyword and read the content of first 3 results to know better that what Google wants.
When you collected the most required ideas then you have to write quality content that should be better than already presented the top results.
So, when your content will be more answerable to the people then Google will reward your high quality content with direct answer box. Have a look! To know better.
6. Well Formated Content That Boosts User-Experience
Just writing the content is not enough, you have to present the content to the people that boost user experience.
Like if someone come to your site then one should not get irritated with the format of presenting your content. If your audience will not like your way of content format then they will bounce back from your site which is the red signal for your site and ultimately the decrease in rank.
So, how can you present the content in a well-formatted way?
Follow these helpful tips to present your content in a well-formated way:
Start With Question, Hope Or Recent Experience
The best practice to write quality content in a well-formates is by starting your post with a question, hope or with the recent experience that make your readers to stuck on your post.
Neil Patel uses this way to stuck the readers on his site
Brian Dean mostly starts the post with past experience and then question.
Writing lengthy paragraphs can make your readers much irritated. So, the best way is to write the short paragraphs with subheadings. It will help your readers to understand your content better.
To write quality content, you need to keep practicing. No one could be able to write quality content from the onset. In fact, writing the quality content is the result of years efforts that you will notice if you will follow the above steps.
In fact, writing the quality content is the result of years efforts that you will notice if you will follow the above steps.
You have to do everything that makes your content easily readable and enjoying to your readers. Mention your past experiences and keep introducing the new ideas in your posts.
Good Luck! For your new post and if you have any question in your mind then feel free to ask me.